In the form of the Africa Business Guide, Germany Trade & Invest has developed a new platform to promote the economic activities of German SMEs in Africa.
The Africa Business Guide is part of the Federal Ministry for Economic Affairs and Climate Protection’s activities in Africa, and is a platform of the Africa Business Network.
In ten short films, we show why it makes sense for German companies to engage with Africa as a business partner.
For the guide, we spent three weeks filming at African and German companies in Ghana and Kenya to showcase the opportunities that are available there.
The films cover aspects such as the continent’s diversity, market size and domestic trade, as well as youth development programmes and the need for sustainable solutions in the areas of energy supply, water, waste and transport.